Ewing PR played a role in being the big hero to save a small train

How do you save a rarely-used railway passage and attract new travellers? These are questions that are answered in one of the case studies on our webpage.

How did it really work? In cooperation with Czech Railways and ROPID we filled an old train car with toys, a children’s corner as well as a place where people could tune-up their bikes. This increased interest amongst adults and children who were also entertained during the trip by a so-called Play-Master.

The Cyklotrain project was a huge success! This is shown by the rapidly growing number of travellers. For the project, Ewing PR was also awarded the first and second place prizes in the Czech PR Awards, confirming the fact that brilliant ideas aren’t that far from being realized.