How (not) to use loans, as demonstrated by a “Dumb Blonde”

How can you tell people that when they take out loans the greatest responsibility lies with them? How can you convince them to stop making the same mistakes over and over again? For our educational campaign, we contacted the popular actress and presenter, Iva Pazderkova, for our “Dumb Blonde” campaign.

Cooperating with Iva was entertaining and fun. We created four short and funny viral videos that focused on the most frequent and dangerous mistakes made by people who take out loans. Through our media partnership with IDNES.cz and social media, we were able to get hundreds of thousands of views. Hopefully we helped people throughout the world of loans act less like a “Dumb Blonde” when it comes to loans!