Radek Jaroš at the peak of K2 – we were there!

The fourth July weekend had us on our toes. Ewing PR and Manage Social were both eagerly watching to see whether the Czech mountain climber, Radek Jaroš would make it to the peak of K2. This was his fifth try and the last mountain he needed to summit in order to complete the famous “Crown of the Himalaya.” Ewing PR and Manage Social were in touch with Jaroš, as well as the Czech Radio reporter, Lucie Výborna, who brought the most up-to-date and accurate information directly from the peak of K2.

Over the course of the weekend, when Jaroš and his crew summited K2 and returned to base camp, they sent news to thousands of fans who were following the hike. 27,900 fans followed the event on the www.radekjarosnak2 website, with an additional 13,649 likes, 1,281 comments and 1,660 shares coming from the Facebook Page. We were also the first to show photos from the peak, meaning that Czech mountain climbing fans were able to see this historic feat only a few minutes after it happened thanks to Ewing PR and Manage Social!