Reflections: is price killing good ideas?

Price vs. quality of service? Is creativity suffering in a time when all tenders are basically decided on the basis of price? Will quality prevail in an environment of low prices? Do companies that issue tenders prefer ideas, or price? This was one of the many topics discussed during the discussion by the Executive Board of APRA and the co-owner of our agency, Ondra Kubala, in the E15 daily.