Surveys as a source of materials for PR?

On February 19th, our colleague, Honza Sedláček, gave a presentation at the PR Klub during the seminar titled PR Work and Surveys, or, Using Surveys as a Source of Information and Materials for PR. Colleagues from the industry were acquainted with concrete examples where surveys were used in media relations. When can they serve a purpose? How are they seen by journalists? What kinds of mistakes are made? How often are they used in the PR industry? If people were paying attention, they got answers to all of these questions and more. Surveys of all kinds and using them in the media is a strategy that Honza consistently employs for his clients, it’s just something he has in his fingertips!