The Cyklohráček (CycloFun Train) is tearing it up
It’s the ninth year that the Cyclotrain is running on the Prague – Slaný route. Last year, Ewing PR, together with ROPID and Czech Railways relaunched the train by starting the "CycloFun Train" – a train with a children’s park.
The Cyklotrain has become an incredibly popular way to travel which is also evidenced by the fact that the project won two prizes at the Czech PR Awards this year. The strongest indicator of success as well as being a reward for the “spiritual father“ of the train is the large increase in the number of people riding the train. In 2007, the original Cyklotrain saw 5,436 riders over the entire season, whereas last year, after relaunching the Cyklotrain, it grew to 10,809 passengers. This year, in only the middle of the season, the Cyklotrain has had 6,877 passengers, with 2,319 of those being children! It looks like this year will break even more records in terms of the number of passengers!
So let’s keep it going: have a great trip both on the rails as well as on your bike!
7/2015

